Felipe Cendales
Creative Leader at MullenLowe Delta
Quito, Ecuador
Poker beer is the brand that stands for friendship, and friendships has envolved; people no longer tend to gather in front of a tv, they’re in WhatsApp groups with their friends, but there’s a problem: never, under any circumstance, has WhatsApp allowed advertisement, in the words of Mark Zuckerberg, “its fully encrypted”.

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