Marie-Morgane Fetiveau

Marie-Morgane Fetiveau

Pôle Développement & Communication at W&Cie
Boulogne, France

About me

This profile was created because Marie-Morgane Fetiveau has been referenced on AdForum.

Positions

New Business Consultant
Boulogne-Billancourt, France
September 2016 - Present (1 year 10 months)
New Business & Strategic Planning Consultant
Puteaux, France
July 2015 - August 2016 (1 year 1 month)
In apprenticeship during M2 Communication - Integrated Marketing, at the Paris Dauphine University

* * *

En apprentissage dans le cadre du M2 Communication - Marketing Intégré, de l'Université Paris Dauphine
New Business Consultant
Puteaux, France
January 2015 - July 2015 (6 months)
• Participation à la gestion des compétitions et appels d’offres publics : analyse, études de marché, benchmarks concurrentiels, études d’opinion, inputs stratégiques, rédaction des recommandations stratégiques, relations avec la création, coordination des équipes…

• Prospection de clients : sélection des appels d’offres, notes d’analyse, benchmarks, veilles concurrentielles.

• Coordination des différents interlocuteurs de l’agence dans la préparation des présentations au client

• Conception et réalisation des outils de communication/marketing de l’agence (magazine externe, newsletter, site web, mailing, gestion des bases de données) et participation à l’organisation des opérations de relations publiques.

* * *

• Competition management and call for public tenders: analysis, insights and opinion polls, competitive benchmarks, strategic inputs and recommendation, liaison and coordination between different teams (Creative, Project, etc.)

• Clients research: call for tenders selection, analysis report, benchmarks, competitors monitoring…

• Coordination of various teams inside the agency to prepare the pitch

• Design and realization of communication/marketing tools (magazine, newsletter, web site, mailing, database management…) and organization of public relations operations.
Consumer Insight Intern Coffee France
Mondelēz International
France
July 2014 - December 2014 (5 months)
- Reporting journalier (tableaux de bord, tracker de machines et nouveaux produits pour la France, la Grèce, l'Italie et les Pays-Bas)
- Etudes du marché italien des Single-Serve Espresso Machine
- Processus de présentation annuelle (Nielsen, Kantar Europanel, GFK)
- Projet: Welcome New Comers - présentation interactive du marché du café en France aux nouveaux arrivants à Mondelez Intl.

* * *

- Day-to-day reporting (dashboards, brewer and new products trackers for France, Greece, Italy and the Netherlands)
- Studies of the Italian Market on Single-Serve Espresso Machine
- Process Annual Review (Nielsen, Kantar Europanel, GFK)
- Project : Welcome New Comers - interactive presentation of the French coffee market to the new comers at Mondelez Intl.
Assistant Product Manager
ZF Services France SAS
France
June 2013 - August 2013 (2 months)
Études de marché sur les produits de la marque Stabilus
Mise à jour de la gamme entière des produits Stabilus commercialisés par ZF Services France
Proposition d'une nouvelle tarification pour les produits de la marque Stabilus
Mise à jour des tableaux de bords ZF Services France
Création des newsletters "Nouveautés Produits" Juin et Juillet 2013
Création de promotion d'été pour différents produits.

* * *
Market research on the gas springs STABILUS
Updates of the entire product range of STABILUS, marketed by ZF Services France
Proposal and implementation of a new price scale for the product range of STABILUS
Updates of the scorecards ZF Services France
Creation of the Newsletters "New Products" for June and July 2013
Creation of a summer ad for shock absorbers

Education

M2 Communication - Integrated Marketing - Communication

2015 - 2016 (1 year)
In apprenticeship at Havas Paris'​ New Business & Communication Dpt. Member of the jury for the Grand Prix de la Créativité RH 2016 Subjects: - Digital Communication - Strategic Planning - Neuromarketing - PAO etc. * * * En apprentissage au sein du pôle Développement & Communication, d'Havas Paris Matières: - Communication digitale - Planning stratégique - Neuromarketing - PAO etc.

M1 Marketing & Strategy

2013 - 2014 (1 year)
Activities and Societies: Member of Dauvigne (association of enology of the Paris-Dauphine University) - Challenge Auchan (in partnership with Auchan Vélizy, France) - Brandstorm L'Oréal 2014 - Challenge Martini - Catalina - Project Nature & Découverte - Study case Sanex Master's dissertation: Retromarketing and its implications according to Pr. S. Brown

Bachelor's degree in Market Sciences - Organization & Market Sciences

2012 - 2013 (1 year)
Activities and Societies: Member of the Association MOZAIK-DAUPHINE

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