Chris Moody

Chris Moody

Chief Design Officer at Wolff Olins
London, United Kingdom

About me

Chris believes creativity is a critical force for good and over the last two decades he has helped reimagine, rethink and reinvent how some of the world’s leading brands shape our daily lives.

With a diverse list of clients including Hyundai, Ericsson, Google, Barclays and Virgin Media, he constantly seeks to challenge the convention of how brands should look, feel, sound and behave.

In his role of Chief Design Officer he is a passionate believer in 'business thinking' in design, as much as 'design thinking' in business. A creative council to C-suite leaders and proud champion of emerging design talent.

Most recently he worked with the leadership at Tesco on a series of projects to rethink of how the brand appears from screen to store to shelf. He also led the teams that created EE and built the global design systems for both PwC and McKinsey & Company

A leading industry voice and proud provocateur Chris has been regularly published in titles including The Guardian, Wired and the FT and is a guest columnist for The Drum. This year he has been selected to run a branding master-class on behalf of D&AD.


Chief Design Officer
London, United Kingdom
January 2016 - Present (4 years 9 months)
Its my job to define the bar for our work. As one of our global principals I'm responsible for growing our business as well as being an active practioner focused on creating work that challenges exprectations and breaks boundaries.
Creative Director & Global Principal
London, United Kingdom
September 2011 - January 2016 (4 years 4 months)
At Wolff Olins we are focused on helping global brands make a positive impact in the world. For me, the best brands are built from collaboration - bringing together design, strategy, technology and industry experts to create identity systems, which help clients, become category game changers. As a CD its my job to make this happen and makes sure the creative result is as innovative and inspirational as it can possibly be.
Senior Designer
London, United Kingdom
October 2003 - September 2011 (7 years 11 months)


Master’s Degree - Graphic communication GradeDistinction

2000 - 2002 (2 years)

Bachelor's degree - Communication and Media Studies

1997 - 2000 (3 years)

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