Chris believes creativity is a critical force for good and over the last two decades he has helped reimagine, rethink and reinvent how some of the world’s leading brands shape our daily lives.
With a diverse list of clients including Hyundai, Ericsson, Google, Barclays and Virgin Media, he constantly seeks to challenge the convention of how brands should look, feel, sound and behave.
In his role of Chief Design Officer he is a passionate believer in 'business thinking' in design, as much as 'design thinking' in business. A creative council to C-suite leaders and proud champion of emerging design talent.
Most recently he worked with the leadership at Tesco on a series of projects to rethink of how the brand appears from screen to store to shelf. He also led the teams that created EE and built the global design systems for both PwC and McKinsey & Company
A leading industry voice and proud provocateur Chris has been regularly published in titles including The Guardian, Wired and the FT and is a guest columnist for The Drum. This year he has been selected to run a branding master-class on behalf of D&AD.