Amber Liu
Chief Executive Officer (CEO) at Amber China
Shanghai, China
TitleAtomic Bomb Pig
Agency
Campaign Chop-Chop
Advertiser Ammelon Cookware
Brand AMMELOO
Date of First Broadcast/Publication 2016 / 12
Business Sector Tableware, Cutlery, Cookware
Story Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter.
Media Type Print
Chief Creative Officer
Chief Executive Officer (CEO)
Creative Director
Creative Director
Creative Director
Art Director
Creative Group Head
Creative Group Head
Creative Group Head
Copywriter
Illustrator
General Manager
Account Director
Production Manager
Executive Producer

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started