Ammeloo Chef's Edition Knife Series - "Pig"

Amber China

Amber China Shanghai, China

6295

Title	Pig
Agency	Amber China
Campaign	CHOP-CHOP 2.0
Advertiser	Ammelon Cookware
Brand	Ammeloo Chef's Edition Knife Series
Date of First Broadcast/Publication	2017
Business Sector	Tableware, Cutlery, Cookware
Story	English Context Explanation : Ammeloo, An International Kitchenware Brand Has All The Qualities Needed To Give Users An Unparalleled Cutting Experience. It Was Time For Consumers To Stop Sacrificing Quality Over Price, Especially When The Knife Was The Most Important Tool In Chinese Kitchens. Having Been Successful Last Year In Becoming China’s Preferred Knife Brand, Ammeloo Was Determined To Uphold Its Position In The Ever-competitive Market With Another Captivating Ad. So Instead Of Depicting An Animal The Usual Way, We Meticulously Crafted A Cow, A Pig And A Goat Using Blocks. This Simple Technique Spontaneously Captured The Sheer Sensation Of Chopping Meat Into Pieces Efficiently Fast- Even Before The Animal Realised
Media Type	Print
Chief Creative Officer	Tan Chee Keong
Chief Creative Officer	Amber Liu
Creative Director	Ben Guo
Creative Director	Kidd Zhang
Creative Director	Willow Yang
Creative Director	Choo Chee Wee
Copywriter	Qian Wang
Copywriter	Elissa Azizi
Art Director	Cs Chong
Art Director	Cone Gong
Agency Producer	Ella Cao
Agency Producer	Joy Wang
Print Production Company	Illusion, Bangkok, Bangkok
Photographer	Illusion, Bangkok
Retoucher	Illusion, Bangkok
Illustrator	Illusion, Bangkok