Title | Chop-Chop Campaign 2.0 |
Agency | Amber China |
Campaign | CHOP-CHOP 2.0 |
Advertiser | Ammelon Cookware |
Brand | Ammeloo Chef's Edition Knife Series |
Date of First Broadcast/Publication | 2017 |
Business Sector | Tableware, Cutlery, Cookware |
Story | English Context Explanation : Ammeloo, An International Kitchenware Brand Has All The Qualities Needed To Give Users An Unparalleled Cutting Experience. It Was Time For Consumers To Stop Sacrificing Quality Over Price, Especially When The Knife Was The Most Important Tool In Chinese Kitchens. Having Been Successful Last Year In Becoming China’s Preferred Knife Brand, Ammeloo Was Determined To Uphold Its Position In The Ever-competitive Market With Another Captivating Ad. So Instead Of Depicting An Animal The Usual Way, We Meticulously Crafted A Cow, A Pig And A Goat Using Blocks. This Simple Technique Spontaneously Captured The Sheer Sensation Of Chopping Meat Into Pieces Efficiently Fast- Even Before The Animal Realised |
Media Type | |
Chief Creative Officer | Tan Chee Keong |
Chief Creative Officer | Amber Liu |
Creative Director | Ben Guo |
Creative Director | Kidd Zhang |
Creative Director | Willow Yang |
Creative Director | Choo Chee Wee |
Copywriter | Qian Wang |
Copywriter | Elissa Azizi |
Art Director | Cs Chong |
Art Director | Cone Gong |
Agency Producer | Ella Cao |
Agency Producer | Joy Wang |
Print Production Company | Illusion, Bangkok, Bangkok |
Photographer | Illusion, Bangkok |
Retoucher | Illusion, Bangkok |
Illustrator | Illusion, Bangkok |