Baby Dove - "Baby Dove Beautifully Real Moms"

Publicis Sapient

Publicis Sapient Boston, United States

5497

Title	Baby Dove Beautifully Real Moms
Agency	Publicis Sapient
Campaign	Baby Dove - #RealMoms
Advertiser	Unilever
Brand	Baby Dove
Date of First Broadcast/Publication	2017 / 10
Business Sector	Hygiene & Personal Care Products
Story (original language)	Dove is known for amplifying the voices of real women in an effort to shatter stereotypes, so when the brand launched Baby Dove in the U.S., they stayed true to their brand mission. This film features #RealMoms whose diverse parenting styles redefine the limiting stereotypes society places on motherhood and proves that there are no rules about how to be a parent today. From a mom who is raising her son on a cattle ranch, to a mom who brings her daughter to breakdance battles, to a transgender mom who is confidently owning her choice to become a mother – this film aims to inspire every new mom to trust her way.
Result (original language)	Over 40 national and global press outlets picked up our asset and story within the first 3 days. Over 20 addition LGBTQ-specific outlets have picked up the campaign and commended Dove for their inclusivity.
Media Type	Print
Length	124 seconds
Public Relations	Edelman
Creative Director	Kim Devall
Media Placement	MindShare
Associate Creative Director	Michael Emerson
Account Planner	Rachel Bradshaw
Production Company Producer	Scott Welch
Client Partner	Patti Kim
Director	Liza Mandelup
Project Manager	Jaclyn McRae
Production	Fishface
Editor	Saela Davis
Account Director	Hetal Patel
Post Production	Apt 2