Matthew Kujawa
Client Services Director at Publicis Sapient
Boston, United States
TitleThe New Pixels Gallery
Agency
Campaign The New Pixels Gallery
Advertiser Carnival Cruise Lines
Brand Carnival
Date of First Broadcast/Publication 2017 / 10
Business Sector Transport, Travel and Tourism
Story (original language) For vacationers, photos are prime currency—memories that can be shared on social networks today and revisited privately for years to come.

And for the Carnival brand, capturing and selling these photos is a big business. But for a long time, getting your photos meant walking into a room with thousands of analog prints. That’s why we set out to transform the experience.

It’s fun to take photos, so our challenge became to make sure the on-ship photo experience was equally as engaging and fun to do. We built a digital platform and gallery space that was functional, while still representing the fun personality of the overall brand.

Philosophy (original language) For Carnival, photo capture and sales mean big business. But for a long time, getting photos meant walking into a room with thousands of analog prints. We set out to transform the experience into something fun and immersive. The New Pixels Gallery is a reimagined space, with touchscreen photo towers and curated photo albums. Guests access images from in-cabin TVs, mobile devices, or at gallery stations. We partnered with the brand’s tech team to build out the software and space. The results were a more modernized experience that increased overall photo engagement and revenue.
Result (original language) Cruisers are engaging more than ever—with increases in both photo revenue and team productivity.
We successfully transformed the Carnival photo purchase experience from an analog to an interconnected digital experience.
Long-time cruisers and members of the media were floored by the transformation, and the gallery saw constant activity during travel.
The project received numerous positive mentions in the press including publications such as Travel Weekly, Travel Pulse, Ad Week, Cruise Industry News, and Fox New Travel. Some quotes include:
-“Carnival not only listened, but their tech lab team has improved on the Disney experience with their new fully digital photo selection process.” -Travel Pulse, May 2016.
-“Customer-First tech a big winner for Carnival’s Vista” Travel Pulse, May 2016
-“Carnival Vista wears its innovations well” Travel Weekly, May 2016 
Media Type Case Study
Length
Associate Creative Director
Associate Creative Director
Design
Design
Designer
User Experience Designer
User Experience Designer
Copywriter
Lead Engineer
Lead Developer
Developer
Developer
Post Supervisor
Motion Graphics
Lead Motion Graphics
3D Artist
Creative technologist
Account Director
Lead Project Manager
Director Strategy
Client Services Director
Client Services Director
Project Manager

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