| Title | Unforgettable |
| Agency | Publicis Sapient |
| Campaign | Unforgettable |
| Advertiser | Alfa Romeo |
| Brand | Alfa Romeo |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Automotive |
| Story (original language) | Many luxury SUV buyers opt for the usual suspects: Mercedes-Benz, BMW and Audi. All these automobiles are well-appointed. They’re all fairly capable on the road. And they all look—and feel—pretty much the same. Tight, precise, mechanical. But there are those who’ve been searching for something unique. They want MORE than just luxury and capability. In fact, they expect those things. These people want to FEEL something when they drive their automobile. They want exhilaration, emotion, passion. And the Alfa Romeo Stelvio delivers—combining high-performance and a racing legacy with Italian style and design. The “Unforgettable” TV spot brings to life this “search” for the unique with a dreamlike story that evokes emotion and desire. |
| Media Type | Digital |
| Length | |
| Sr. Client Partner | Alan Clisch |
| Account Director | Courtney Woody |
| Creative Director | Paul Amelchenko |
| Director of Integrated Production | Jose Acosta |
| Executive Producer | Jack Nelson |
| Executive Production Director | Ariel Bellumio |
| Creative Editor | Alejandro Belmar |
| Art Director | Stacey Groth |
| Copywriter | Jonathan Fernandez |
| Group Design Director | Alejandro Mendoza |
| Designer | Pam Alegria |
| Designer | Juan Ortega |
| Designer | Alex Wexler |
| Associate Creative Director | Mario Gomez |
| Copywriter | Ari Bazinsky |