Working with Google, we targeted Malaysians who were watching YouTube on 2G, EDGE and slower network speeds that would buffer while streaming on YouTube
Problem
We wanted to give customers on competitors’ network, a better video experience, even when you’re buffering on slower competitor network speed. We exploited the irony of buffering on slower competitor network speeds, by creating art pieces which would give customers a better video experience, even when buffering. In this instance, we specifically targeted mobile users on competitor telcos who are on low-bandwidth, where Maxis collaborated with artists to create artwork which makes video buffering on competitor networks a more pleasant-looking experience. YouTube preroll buys are usually very generic. Instead of just serving an ad, we created Buffer Art Gallery, the world’s first art gallery on YouTube preroll. The more you buffer, the more artwork you’ll get to enjoy.
Result
This goes to show that Maxis 4G is the best video experience, even while you’re buffering on a competitor’s network.