In 2017, Ludwig activated and organized teams of expert from around the world to define, create and produce the adidas Outdoor (TERREX) global campaign. A multi-market and multi-channel campaign including brand ambassadors and international athletes.
Philosophy
LIVE WITHOUT LIMITS is the mantra that drives this new generation of athletes who want to perform versatile activities and live their passions to the fullest.
Result
For the second consecutive year, Ludwig activated its global community of strategic and creative experts to design and execute a campaign as innovative as its products, as world-class as its athletes, and as awe-inspiring as the experiences gained from living without limits. The 2017 LIVE WITHOUT LIMITS Campaign is fostering a dynamic and vibrant community amongst this new generation of outdoor athletes and enthusiasts. They share their personal stories, insights and practical solutions to encourage others to live for the new and for the indescribable. To seek the feeling of limitless possibilities, of pure focus and flow. To live in a place beyond trails and paths. To live in the moment, to live without limits.