Amarinder Butalia
SVP at Ogilvy India
Gurgaon, India
TitleKFC Double Down 2
Agency
Campaign KFC Double Down
Advertiser KFC
Brand KFC India
Date of First Broadcast/Publication 2017 / 10
Business Sector Restaurants & Fast Food
Story As part of the promotion strategy for its new range of burgers, KFC India unveiled two short digital films to engage its audience.

The two 15 second films conceptualised by Ogilvy India begins with the question “Ever imagined a burger without a bun?” It then introduces its new all chicken burger without bun. To explain what happened to the bun, the film concludes with people using the bun as funny props – bunny ears / eye masks.
Media Type Web Film
Length
Deputy Chief Creative Officer
Creative Director
Account Management
President
Client Services Director
SVP, Group Planning Director
Creative Director
Director & Producer
SVP
Account Executive
Associate Creative Director, Art
Associate Creative Director/Art Director
Production Company

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