| Title | #KindnessIsCashless |
| Brief | Indians love paying by cash. But when demonetization made loose change a rarity, many older people felt adrift. This ad captures the moment by following a professor as he struggles through a day without change. Finally, one his students, who's always seemed a bit of a tearaway, helps him out by encouraging him to pay with cashless debit card. #KindnessIsCashless was the campaign hashtag. |
| Agency |
BBDO India
|
| Campaign |
#KindnessIsCashless
|
| Advertiser |
Visa International
|
| Brand |
Visa
|
| Posted | November 2017 |
| Business Sector | Credit Cards
|
| Story | Visa's business is dependent on getting more people to use their cards (in India, their debit cards specifically) for their everyday transactions. But Indians love cash. As a result people know and use their Visa debit cards only as ATM cash withdrawal cards.On 8th November 2016, the Government of India announced the ban of all ?500 and ?1000 bank notes (86% of the cash in circulation) to crack down on corruption and black money. There was chaos all around with a sudden shortage in cash with millions of Indians lining up in front of banks and ATMs to get the new currency notes.In this context, our brief was to empower cash loving Indians with the knowledge and know-how on how to make cashless transactions with their debit cards to alleviate the pains of demonetisation and promote the habit of using their debit card for everyday transactions. |
| Creative Director |
Balakrishna Gajelli
|
| Copywriter |
Yash Modi
|
| Copywriter |
Yash Rege
|
| Art Director |
VijayKumar Vasala
|
| Art Director |
Pintu Bisoyi
|
| Art Director |
Samiya Dalwai
|
| Art Director |
Mahendra Rajput
|
| Photography / Illustration |
Devenra Sawant
|
| Production Company |
Red Ice Films
|
| Director |
Shimit Amin
|
| Production Company Producer |
Gary Grewal
|
| Graphic Designer |
Shankar Yelugu
|
| Graphic Designer |
Rajeev Mohite
|
| Chief Creative Officer |
Josy Paul
|
| Executive Creative Director |
Hemant Shringy
|
| Executive Creative Director |
Sandeep Sawant
|
| Planning Supervisor |
Rajat Mendhi
|
| Account Director |
Manisha Sain
|
| Account Director |
Shrutika Sinha
|
| Account Executive |
Shonali Hazari
|
| Photographers Agency |
Devenra Sawant
|