| Title | One Month "Daddy and Son - Days Without Mommy" |
| Agency | Hakuhodo Product's |
| Campaign | ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY" |
| Advertiser | CORPORATE MESSAGE |
| Brand | CORPORATE MESSAGE |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Others |
| Philosophy | A father and his only son “Ren”. The story of a real father and son. This is their first time living together, just the two of them. To maximize the empathy, and express the sincerity of U-can, the video needed to be fact based. The video focused on a real family where the mother went to her parent’s home to have her second child, and the father was left alone with his son for a month. By filming in a documentary touch, the audience saw the child cry, the father being at a loss and helpless, and how a plain text of sincerity can change situations in reality. The reality of this father’s struggle moves audiences. |
| Result | The video aimed to arouse discussion on how parenthood develops, and the value of learning through communication, seeing many basic problems that most parents face. |
| Media Type | Television |
| Length | |
| Planner | Jun Hatano |
| Producer | Tomohiro Inoue |
| Production Manager | Masatsugu Nojima |
| Director | Tsugihisa Tanaka |
| Director of Photography (DOP) | Ryuto Kondo |
| Lighting | Isamu Fujii |
| Designer | Shinpei Inoue |
| Stylist | Satsuki Shimoyama |
| Hair Make | Wakana Saito |
| Music | Katsuya Yamada |
| Account Executive | Yutaka Horie |
| Editor | Noritaka Imamura |
| Editor | Yoshinobu Okino |
| Sound Designer Arrangement | Nobuyuki Aonuma |
| Executive Creative Director | Fumiaki Okada |
| Account Executive | Kyosuke Doi |
| Communication Planner | Koichi Katsumata |
| Interactive Planner | Ken Saeki |
| Art Director | Shuhei Kuwabara |
| Web Director | So Nishio |
| Location Coordinator (WAX) | Yusaku Baba |
| Digital Colorist | Takeshi Yamaguchi |
| Casting Director | Keita Nagahara |