| Title | VRecruitment |
| Agency | Finch |
| Campaign | VRecruitment |
| Advertiser | Australian Defence Force |
| Brand | Australian Defence Force |
| Posted | November 2017 |
| Business Sector | State Employment, Forces & Police Recruitment |
| Philosophy | To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers. The problem is the next generation doesn’t see the military as a smart career. Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions. Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner. More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military. |
| Media Type | Digital |
| Length | |
| Agency | Havas Sydney |
| Account Director | Tim Barrett |
| Digital Account Director | Christina Werakso |
| Account Manager | Kate Spencer-Smith |
| Digital Strategy Director | Bohdi Lewis |
| Strategist | Ed Scrivens |
| Managing Director | Dan Smith |
| Executive Creative Director | Seamus Higgins |
| Executive Creative Director | Stuart Turner |
| Digital Creative Director | Gustavo Vampre |
| Digital Creative Director | Josh Bryer |
| Copywriter | Alex Bolderoff |
| Art Director | Helen King |
| Head of Design | Darren Cole |
| Designer | Nic Adamovich |
| Deisgner | Amanda Picman |
| Deisgner | Michael Macgregor |
| Print Team Lead | Thea Clausen |
| Producer | Hazel Gibson |
| Director of Applied Technology | Emad Tahtouh |
| Development Lead | Hamish Pain |
| Game Design | Hamish Pain |
| Visual Lead | Andrew Timms |
| Game Design | Andrew Timms |
| Technology Production Assistant | Cara Szabo |
| Applied Technologist | Patrick Barnes |
| Developer | Levi Jacobsen |
| 3D Artist | Benjamin Bray |
| 3D Artist | James Hurlock |
| 3D Artist | Tyler Hinde |
| VFX Artist | Jonte Wendt |
| VFX Artist | Quade Biddle |
| Sound Design Company | Nylon Studios Sydney |
| Audio Engineer | Stuart Welch |
More Work
SEE ALLWorld-first eco-pledge stamped in all visitor’s passports
- BRAND:
- Palau Legacy Project
- AGENCY:
- Host Havas
Thick
- BRAND:
- The Fund for Peace
- AGENCY:
- Havas Sydney
Patrick
- BRAND:
- The Fund for Peace
- AGENCY:
- Havas Sydney
Anonymous
- BRAND:
- The Fund for Peace
- AGENCY:
- Havas Sydney
The Bottom 100
- BRAND:
- The Fund for Peace
- AGENCY:
- Havas Sydney
Palau Pledge
- BRAND:
- Palau Legacy Project
- AGENCY:
- Host Havas
The Bottom 100
- BRAND:
- The Fund for Peace
- AGENCY:
- Havas Sydney