| Title | Can Not Wait |
| Agency | Havas China |
| Campaign | Can Not Wait |
| Advertiser | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Brand | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. |
| Result | After the movie, they could directly sign up to be organ donors. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Ben Sun |
| Executive Creative Director | Shangyong Yang |
| Creative Director | Jack Xuan |
| Copywriter | Kiddy Wang |
| Copywriter | Emily Liu |
| Art Director | Lyon Liao |
| Art Director | Hanmin Ming |
| Art Director | Will Yang |
| Art Director | Roc Wong |
| Director | Jinyu Li |
| Producer Director | Koko Huang |
| Producer Director | Coco Dai |
| Director of Photography (DOP) | Pingyi Fang |
| Cameraman | Suqiang Zhang |
| Cameraman | Bolin Li |
| Producer | Zhenghua Wong |
| Producer | Xuefeng Sun |
| Producer | CC Wang |
| Producer | Bobby Yang |
| Assistant Director | Marshal Chen |
| Editor | Fang Wang |
| Assistant Director | Stephen Mark |
| Lighting | Chang Ching Chung |
| Lighting | Huaisuo Zhao |
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- BRAND:
- Getty Images 360
- AGENCY:
- Havas China
Einstein
- BRAND:
- Getty Images 360
- AGENCY:
- Havas China