Alexandra Ouzilleau

Alexandra Ouzilleau

Global Head of Entertainment Partnerships at Havas Media Group
Paris, France

Summary

DIGITAL - ENTERTAINMENT - MEDIA - INTERNATIONAL
Expertise in the Entertainment and Media industry.Result-oriented executive with a digital business development, international and general management experience.Proven results in expanding a great domestic digital model to a multi-territories success. By building teams, forging relationships with key actors locally, developing cross-media marketing and content strategy, audience acquisition, audience monetization, strategic partnerships, monitoring budgets and revenues.Specialties: General Management • Business Development & New Launches • Team Building and Management • Marketing Strategy • International Expansion • Online advertising • Audience acquisition (SEO, SEM, SMO) • Product Strategy 

Positions

Global Head of Entertainment Partnerships
Puteaux, France
April 2015 - Present (2 years 7 months)
Digital & Media Consultant
OLETTA PRODUCTIONS (co-founder)
France
September 2014 - Present (3 years 2 months)
COO/DG - International
ALLOCINE
France
2013 - 2015 (2 years)
Track records:
• Leading AlloCiné (allocine.com : First Cinema and TV Series digital platform) from a French company to a successful international company
• Manage a multi-territories team: 4 people at Paris Headquarters and 50 people abroad
• 4 countries profitable (Brazil, Germany, Spain, Turkey) and audience leaders on their digital market: adorocinema.com, filmstarts.de, sensacine.com, beyazperde.com)
VP- International development
ALLOCINE
France
June 2007 - December 2012 (5 years 6 months)
• Defined go-to-market strategy (organic/ M&A)
• Open offices, recruit teams, launch of websites & Apps : Brazil, Germany, Spain, Turkey, UK, Canada
• Replicated the successful audience and business model of AlloCiné in each country. Adapting to local specificities (Brand awareness, Marketing strategy, Content, Social media...), forging strong relationships with key actors of Digital and Entertainment Industry.
Head of the Digital Agency CIS
ALLOCINE
France
September 2003 - May 2007 (3 years 8 months)
• Web: managing portals of the main cinema actors, Cannes Film Festival, Cannes Market, Unifrance, several film distributors. Define online marketing strategy for films distribution.
• Mobile: exclusive production of Cinema content for the leading FAI Orange (Cinema section, Mini-sites, video programs)
Web & Mobile projects Management
ALLOCINE
France
August 2000 - August 2003 (3 years)
• Web : creation of the TV Series section, conception of the first internal video player, creation of Canal Plus first VOD test portal, project developments for audience acquisition
• Mobile: designed AlloCiné service for SFR, Bouygues, Orange
Marketing / Communication Management
IBM
France
1998 - 2000 (2 years)
• PR: established the internet/e-business strategy launched by IBM
• Event: worked closely with PUBLICIS agency to manage internal and external events (M&A)
• Internal Communication: made IBM employees use Internet in their daily work
Press officer
GAUMONT TELEVISION
France
March 1997 - March 1998 (1 year)
• PR for TV productions (TV Movie, Series, Documentaries)
Marketing and Communication
TC TRANSCONTINENTAL
France
1995 (1 year)
Training period : working with the Communication and Marketing Director

Education

Master's Degree Mass Media : Law & Communication / Droit et Administration de l'Audiovisuel

Paris-Sorbonne University
2003 - 2005 (2 years)

Master's Degree Marketing & Communication

CELSA - Ecole des hautes études en sciences de l'information et de la communication
1994 - 1996 (2 years)

Bi-DEUG (two years university degree) Economics & German language

Université Paris X Nanterre
1991 - 1993 (2 years)

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