Post-production Producer at Aardman Animations, The Mill

DFS - "Joy of Home"

krow Communications

krow Communications London, United Kingdom

6884

Brand: DFS
Country: United Kingdom

Advertiser: DFS

Title	Joy of Home
Agency	krow Communications
Campaign	Joy of Home
Advertiser	DFS
Brand	DFS
Date of First Broadcast/Publication	2017 / 10
Business Sector	Home Furniture
Story	Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed to arrive before Christmas. The campaign, which breaks today, runs across TV, press and digital, including online video and social, with the 30” spot running for five weeks across all major TV channels. The campaign showcases the lengths DFS goes to in order to ensure its sofas will be delivered in time for Christmas, thereby bringing to life the DFS brand purpose of delivering the joy of comfort to customers. The 30-second film, entitled ‘Joy of Home’, follows real DFS employees Dom and Will as they deliver sofas and joy to customers’ homes. Having diligently handed a variety of new sofas to a selection of delighted customers, all preparing to celebrate Christmas, Dom looks longingly out of his van’s window. His family are overjoyed to see him, having been waiting on the sofa for him to return, when he finally lets himself into his own home. There is an emphasis on the idea of being at home for Christmas and the film ends as Dom, his wife, Stephanie, and son Noah all enjoy a happy moment on their own DFS sofa.
Media Type	Television
Length	30 seconds
Executive Creative Director	Nick Hastings
Creative Director	Darryl George
Creative Director	Jon Mitchell
Planning Director	Aileen Ross
Business Director	Blake Armstrong
Account Director	Felicity Pelly
Account Manager	Camilla Renny-Smith
Account Manager	Jo McClatchey
Agency Producer	Emma Rookledge
Agency Producer	Romilly Endacott
Production Company	Aardman
Director	Steve Harding-Hill
Producer	Nick Miller
Cinematography	Jeremy Hogg
Art Department	Matt Sanders
Production Coordinator	Hannah Campbell
Editor	Benjamin William Butt
Editor	Dan Pask
Post Production	The Mill London
Producer	Tom Manton
Storyboard Artist	The Rumpus Room
Colorist	Jon Biggins
Character Design	Kyrstina Litten
Sound Design and Mix	Evolutions and Jungle Studios