| Title | Disappearing Tiger |
| Agency | JONES KNOWLES RITCHIE |
| Campaign | WWF Disappearing Tiger |
| Advertiser | Heineken |
| Brand | Tiger Beer |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | We wanted to create a powerful symbol for the initiative – an identity that would arrest attention, raise awareness and hopefully, provoke action. Our aim was to draw people’s attention to the fact that one day, tigers may disappear from the wild entirely. Inspired by the bold courage of these magnificent cats, we began with an act of bravery of our own - we removed the tiger icon from our own logo. We then created a series of limited edition cans that used thermochromic ink to make the tiger icon disappear and reappear, making the idea tangible and personal for our target audience. |
| Result | Inspired by the bold courage of these magnificent cats, we began with an act of bravery of our own - we removed the tiger icon from our own logo. |
| Media Type | Packaging, Branding & Design |
| Length | |
| Creative Director | James Bebbington |
| Executive Creative Director | Jason Glassick |
| Chairman | Jason Glassick |
| Design Director | Craig Bond |
| Strategy Director | Katie Ewer |
| Client Director | Lisa Pires |
| Production Director | Paul Copeland |
More Work
SEE ALLWWF Disappearing Tiger
- BRAND:
- Tiger Beer
- AGENCY:
- JONES KNOWLES RITCHIE