Title | Intense Temperatures |
Agency | McCann Erickson Japan |
Campaign | Intense Temperatures |
Advertiser | THERMOS K.K. |
Brand | THERMOS |
Date of First Broadcast/Publication | 2016 / 12 |
Business Sector | Household Products & Maintenance |
Philosophy | A short documentary video showing 4 stories from various parts of Japan featuring people working in environments of extreme temperatures to demonstrate how Thermos products support them with their exceptional ability to maintain the optimum temperatures of beverages. The video features the stories of the following people: (1) Mr. Takahashi making natural ice in Hokuto, Yamanashi Prefecture; (2) Mr. Hirakawa making natural sea salt in Itoshima, Fukuoka; (3) Ms. Hirai making traditional chili pepper seasoning in Myoko, Niigata Prefecture; and (4) Mr. and Mrs. Okui making charcoal in Misato, Miyazaki Prefecture. The video concludes with Thermos' tagline: "The temperature of deliciousness. Thermos." |
Media Type | Web Film |
Length | |
Mixer | Yoshiaki Kitahara |
Creative Director | Satoko Takada |
CM Planner | Masaya Abe |
Art Director | Natsumi Iwasaki |
General Manager | Tokihisa Shimada |
Group Account Director | Tomoyuki Sonoda |
Director | Koji Sakabe |
Associate Director | Shinya Nakajima |
Cinematographer | Mikio Hasui |
Gaffer | Takuya Okawa |
Producer | Jun Ishikawa |
Producer | Miho Takagi |
Production Manager | Fuko Soeda |
Editor | Koji Sakabe |
Editor | Sakiko Tomita |
Editor | Shigemi Ando |
Colorist | Mikio Hasui |
Music Producer | Hidefumi Watanabe |