Takuya Okawa
Tokyo, Japan
TitleIntense Temperatures
Agency
Campaign Intense Temperatures
Advertiser THERMOS K.K.
Brand THERMOS
Date of First Broadcast/Publication 2016 / 12
Business Sector Household Products & Maintenance
Philosophy A short documentary video showing 4 stories from various parts of Japan featuring people working in environments of extreme temperatures to demonstrate how Thermos products support them with their exceptional ability to maintain the optimum temperatures of beverages. The video features the stories of the following people: (1) Mr. Takahashi making natural ice in Hokuto, Yamanashi Prefecture; (2) Mr. Hirakawa making natural sea salt in Itoshima, Fukuoka; (3) Ms. Hirai making traditional chili pepper seasoning in Myoko, Niigata Prefecture; and (4) Mr. and Mrs. Okui making charcoal in Misato, Miyazaki Prefecture. The video concludes with Thermos' tagline: "The temperature of deliciousness. Thermos."
Media Type Web Film
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