Chief Marketing Officer (CMO)
at
Fonterra Brands
| Title | Anchor Milk Slams Blank Canvas |
| Agency | Colenso BBDO Auckland |
| Campaign | Go Strong |
| Advertiser | Fonterra Brands |
| Brand | Anchor |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Milk & Milk Based |
| Story | World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described. |
| Media Type | Radio |
| Length | |
| Creative Director | Dave Brady |
| Art Director | Samuel Trimble |
| Copywriter | Georgia Johnstone |
| Creative Chairman | Nick Worthington |
| Director of Broadcast | Jen Storey |
| Copywriter | Harry Baker |
| Global Business Lead | Rachel Morgan |
| Group Business Director | Annabel Rees |
| Account Manager | Tymon Rackley |
| Head Of Planning | Mylene Ong |
| General Manager | Otavio Faccina |
| Marketing Manager | Kevin Taffs |
| Music Composer | Peter Hobbs |
| MOTION DESIGN | Jonny Kofoed |
| Producer | Helen Naulls |
| Chief Marketing Officer (CMO) | Andy Dasgupta |
| Director of Photography (DOP) | Megan Au |