| Title | Thank You Thailand |
| Agency | Rabbit's Tale Co.,Ltd |
| Campaign | Thank You Thailand |
| Advertiser | Syn Mun Kong Insurance Plc. |
| Brand | Smk Health Insurance By Fit |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Insurance |
| Philosophy | SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body. Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions. Creative Idea We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. |
| Media Type | Web Film |
| Length | |
| Copywriter | Papop Chaowanapreecha |
| Executive Creative Director | Noranit Yasopa |
| Art Director | Noranit Yasopa |
| Associate Creative Director | Arm Buddhaphol |
| Copywriter | Arm Buddhaphol |
| Art Director | Nutthaporn Teppitak |
| Copywriter | Varut Pipattanabancha |
| Agency Producer | Potrawee Wichien |
| Executive Account Director | Kathleen Jarupokkul |
| Account Director | Akaraporn Fongchitcharoen |
| Account Manager | Wanwisa Pensunti |
| Account Executive | Oracha Chinsawatpun |
| Executive Strategic Creative Director | Saroj Laohasiri |
| Strategic Director | Kittipat Mahapunt |
| Strategist | Jutikul Judee |
| Strategist | Bodin Boonsiriphant |
| Content Editor | Apanchanok Akewanon |
| Media Planner | Oravee Tunguspornchai |
| Touchpoint Projectmanager | Pitchaya Niamsiri |
| Content Editor | Niyada Suwannatri |
| Content Editor | Pannarot Kanpot |
| Social Media Executive | Naratip Saephua |
| Social Media Executive | Wiranphat Kittijindamanee |
| Director | Teerapol Suneta |
| Assistant Director | Napat Vorasuk |
| Director Of Photography | Pakorn Saneewong Na Ayudhya |
| Art Director | Pisut Pariwattanakit |
| Casting Director | Narissara Makmanee |
| Producer | Wanlop Rungkumjad |
| Location Manager | Jirawat Santaratchai |
| Editor | Sarawut Kaweethammawong |
| Colorist | Mini P Digital |
| VTR | Mini P Digital |
| Sound Mix and Design | Cinedigital Sound Studio |
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