I’m a strategic global marketing expert who is passionate about leading brands to their true potential by creating bold and effective experiences that engage people on their own terms. My unending curiosity around technology and how it has changed the way we behave and communicate centers my approach; I see the world as a seamlessly integrated place created by the intersection of culture, creative and technology.
My experience spans start-ups to Fortune 100 companies and I’ve played a direct role in shaping our industry by leading clients like IBM, Microsoft, Intel, ExxonMobil, New Balance, Sony, and Charles Schwab to think about their brands in way that erases the lines between digital, traditional and physical. I’m also actively involved in mentoring up and coming talent in the industry through the 4A’s Institute of Advanced Advertising Studies (IAAS) program.
In addition to being an avid runner and photographer, I’m admittedly addicted to fashion and food (which is why I run).
Specialties: Integrated global marketing communications, experiential marketing, consumer insights and behavior, emerging trends, measurement and analytics, brand strategy, business strategy, start-ups, relationship development, agency management.