Jenifer Cameli

Jenifer Cameli

Director, S&P at Ogilvy & Mather
New York, United States

Summary

I’m a strategic global marketing expert who is passionate about leading brands to their true potential by creating bold and effective experiences that engage people on their own terms. My unending curiosity around technology and how it has changed the way we behave and communicate centers my approach; I see the world as a seamlessly integrated place created by the intersection of culture, creative and technology.
My experience spans start-ups to Fortune 100 companies and I’ve played a direct role in shaping our industry by leading clients like IBM, Microsoft, Intel, ExxonMobil, New Balance, Sony, and Charles Schwab to think about their brands in way that erases the lines between digital, traditional and physical. I’m also actively involved in mentoring up and coming talent in the industry through the 4A’s Institute of Advanced Advertising Studies (IAAS) program.
In addition to being an avid runner and photographer, I’m admittedly addicted to fashion and food (which is why I run).
Specialties: Integrated global marketing communications, experiential marketing, consumer insights and behavior, emerging trends, measurement and analytics, brand strategy, business strategy, start-ups, relationship development, agency management. 

Positions

Director, S&P (Consultant)
New York, United States
January 2014 - Present (3 years 10 months)
Strategy & Planning Director
Consultant
United States
September 2012 - December 2013 (1 year 3 months)
Director
MRY
New York, United States
June 2010 - September 2012 (2 years 3 months)
Clients: Sony Mobile, WebMD, Americans Elect

Played a dual role between digital strategy and client services to develop and lead award winning creative client solutions in a rapidly changing world.
Global Digital Director
New York, United States
December 2008 - June 2010 (1 year 6 months)
Client: Microsoft
Engagement Director, Marketing Services
Brooklyn, United States
March 2008 - December 2008 (9 months)
Established digital marketing services capabilities to extend business offering by delivering integrated, strategic marketing solutions to our clients.
Digital Account Director
Euro RSCG
United States
August 2000 - March 2008 (7 years 7 months)
Clients: ExxonMobil, Charles Schwab, Intel, New Balance

Managed global, multi-disciplinary teams to champion integrated brand strategies and produce award-winning marketing campaigns. Developed and implemented digital education program for traditional agency employees to help them navigate through new cultural changes.
Account Manager
K2 Digital
United States
August 1999 - July 2000 (11 months)
Clients: NCR, ABB
Account Supervisor
McCann Erickson
United States
September 1996 - July 1999 (2 years 10 months)
Clients: Citi Smith Barney, MasterCard, Sprint
Trading Assistant
Gabriele Hueglin & Cashman
United States
1994 - 1996 (2 years)

Education

BSBA Business, Marketing - Business/Liberal Arts

The College of New Jersey
2nd major in English

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