| Title | Shake Up Imagination |
| Agency | R/GA |
| Campaign | Shake Up Imagination |
| Advertiser | LEGO |
| Brand | LEGO |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Toys & Games |
| Media Type | Digital |
| Length | |
| Senior Director, Brand Relations | Michael McNally |
| Senior Director, Marketing | Carol Soriano |
| Sr. Franchise Marketing Manager | Jordyn Curtis |
| Brand Manager | Erin Reed |
| Creative Manager | John Madrid |
| Agency | R/GA |
| Chief Creative Officer | Chloé Gottlieb |
| EVP, Creative Officer | Taras Wayner |
| VP, Group Executive Creative Director | David DeCheser |
| Group Executive Creative Director | Isaac Silverglate |
| Creative Director | Marie Ronn |
| Managing Director | Russell Parrish |
| Executive Production Director | Cindy Pound |
| Senior Producer | Matt Van Dzura |
| Strategy Director | Dave Surgan |
| Copywriter | Chris Parker |
| Art Director | James Schumacher |
| Content Director | Purvi Sheth |
| Associate Content Producer | Jessica Rosen |
| Senior Video Editor | Jeremiah Shuff |
| Associate Video Editor | Marianne Hill |
| Associate Video Editor | Senior Sound Design Pete Karam |
| Production Company | Chelsea Pictures |
| Director | Thomas Beug |
| Creative Director | Erik Tell |