| Title | Gender Switching VR |
| Brief | Japan ranks third last in the world in terms of condom usage - a statistic that many blame on a lack of information. Okamoto Condoms set out to educate the public, open up a discussion and, of course, boost sales of their condoms. The company created an interactive VR movie of a couple's first date and...ahem, intimate moment. Viewers could literally get into the head of the opposite sex by watching the movie from each character’s perspective and hearing the internal monologue of the man and the woman. |
| Agency | BIRDMAN INC. |
| Campaign | Gender Switching VR |
| Advertiser | Okamoto Industries Inc |
| Brand | OKAMOTO ZERO ONE 0.01mm Condom |
| Posted | November 2017 |
| Business Sector | Others |
| Story | Gender Switching VR is the world's first VR drama, where the user to hear the inner voice of the main character. They can switch the point of view between the male character or the female character anytime during the movie by rotating 90° to either left or right. This content was mainly developed for VR headsets, but we also made it to adapt to smartphone's gyro sensors. |
| Problem | en and Women are creatures that can’t understand each other. They happen to completely fail at guessing what the other is thinking. Furthermore, the Japanese virtue of speaking less and “reading emotions” as well as “giving way to others”, are making the misunderstandings that occur between couples more complicated. Our goal is to standardize condom use by letting people experience what their partners are feeling when that time comes to wear a condom. We decided to create a VR content allowing the users to experience the true feelings o their partners: “Gender Switching VR”. This VR movie allows you to take a look into your partner’s head, and hear its ‘inner voice’ as the story proceeds. Turn the VR headset or smartphone left to right, the user can switch the point of view between female or male and experience the inner conflict that occurs around relationships. |
| Media Type | Digital |
| Creative Director | Roy Ryo 良 |
| Director | Yuki Morikawa |
| Technical Director | Shudai Matsumoto |
| Technical Director | Takayuki Komatsu |
| Backend Developer | Masanori Nagamura |
| Art Director | Ryotaro Nakano |
| Art Director | Daisuke Watanabe |
| Copywriter | Tetsuji Hasegawa |
| Copywriter | Maho Okamoto |
| Developer | Yosuke Fujimoto |
| Project Manager | Iku Ando |
| Post Production | Nibankobo Productions |
| Head of Production | Hojin Ishii |
| Producer | Yoshimune Takamatsu |
| Production Manager | Yuki Obata |
| Production Manager | Nobuki Morikawa |
| Director | Kohei Yoshino |
| Account Planner | Sawa Takeda |