| Title | Detect |
| Agency |
Miami Ad School Mumbai
|
| Campaign |
Detect
|
| Advertiser |
N/A
|
| Brand |
Detect
|
| Date of First Broadcast/Publication |
2016 / 11
|
| Business Sector | Creams, Lotions, Milks, Tonics, Makeup Removers
|
| Tagline | A resin soap that detects skin cancer |
| Story | Hello, Title - Detect. A resin soap that detects skin cancer. Type - Innovation (Presentation board) Client - Detect. Spec work. Short description - Around 7 million people around the world are diagnosed with skin cancer. As with any other form of cancer early detection is imperative. Detect, a resin soap that skin cancer by changing color. |
| Philosophy | A resin soap that detects skin cancer |
| Problem | Skin cancer is hard to detect in earlier stages. Early detection can increase the survival chances by 90% |
| Result | A resin soap that detects skin cancer by changing color of the lather produced. |
| Media Type |
Product Design/Development
|
| Copywriter |
Aakash Dalwadi
|
| Art Director |
Brinda Singala
|
