| Title | Unforgettable Songs |
| Agency | Isobar |
| Campaign | Unforgettable Songs |
| Advertiser | Mares Filmes |
| Brand | Mares Filmes |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Philosophy | We needed to launch the French independent movie "Floride", which tells the story of a man discovering he has Alzheimer's, a disease that affects more than 35 million people worldwide. A recent study conducted by the Max Planck Institute of Neuroscience in Germany discovered that musical memories are stored in the last area of the brain affected by Alzheimer’s disease. This means that even patients in an advanced stage of the disease are able to recall and sing a song from their past. We used this discovery to create a movement that gave hope to Alzheimer’s patients around the world. The #unforgettablesongs movement united patients and volunteer musicians to transform real life stories of recently diagnosed Alzheimer’s patients into songs. This way, the stories would be hidden from the disease in a different part of their brain and eternalized in the patient’s memories. The project started with a short documentary telling the story of one of the Alzheimer patients that was helped by the movement. The video reached some of the most influential websites in the country. |
| Result | The story got so much attention it was picked up by news shows of the major television channels, generating more than 23.7 million dollars in earned media (according to JP Media), generating enough awareness about the movie "Floride" to double the number of screening rooms it was scheduled to appear in. |
| Media Type | Television |
| Length | |
| Corporate Name of Sponsoring Client | Sueli Tanaka |
| Brand Strategy | Pedro Thompson |
| Business Director | Rodolfo Campitelli |
| Connections Strategy | Aloisio Pinto |
| Audience Strategy | Natália Traldi |
| Audience Strategy | Thais Altschuller |
| Chief Creative Officer | Eduardo Battiston |
| Creative Director | Ricardo Diniz |
| Creative Director | Dogura Kozonoe |
| Copywriter | Alexandre Freire |
| Art Director | Maicon Pinheiro |
| Executive Agency Producer | Moa Ramalho |
| Executive Agency Producer | Edu Tibiriça |
| Agency Digital Director | Georgia Guerra Peixe |
| Agency Digital Director | Fabio Meirelles |
| Director of Photography | Walter Carvalho |
| Projects | Felipe Pagliari |
| RTV | Regina Shnaider |
| RTV | Juliana Motta |
| Post-Production Company | Bossa Nova |
| BossaNova Films Business | Paula Alves |
| BossaNova Films Business | Priscila Miranda |
| Music Composer | Lucas Mayer |
| Musician | Maestro João Carlos Martins |
| Singer | Ana Julia Zambianchi |