Yumi Prentice
President at David&Goliath
El Segundo, United States
TitleAuthenticity
Agency
Campaign Time to Rise
Advertiser PepsiCo Inc.
Brand Stacy's Pita Chip
Date of First Broadcast/Publication
Business Sector Potato Chips, Crisps & Crackers
Philosophy The seven videos include short and insightful phrases such as, “The right way is harder. But so is everything else worth doing,” and “You can’t make anything great cutting corners. Especially with pita chips. Because corners are delicious.” Another video talks about creating strong female bonds, “Have friends you can depend on. And chips that are flaky.”

Content: The seven videos include short and insightful phrases such as, “The right way is harder. But so is everything else worth doing,” and “You can’t make anything great cutting corners. Especially with pita chips. Because corners are delicious.” Another video talks about creating strong female bonds, “Have friends you can depend on. And chips that are flaky.”
Director and cinematographer: Ramaa Mosely, a longtime advocate for women’s rights who works with a predominantly female crew. She’s dedicated to helping women around the world – from Educate Girls Now, the non-profit she co-founded to help schoolgirls in Afghanistan, to her work on the film Girl Rising, to Adolescent Content, the media company she started to help teen girls and LGBTQ-identifying directors get their first work in film and TV.
Lead creative agency: David&Goliath (D&G)

About the Stacy’s Rise Project business incubator/mentorship program for female food/beverage entrepreneurs
Stacy’s set out earlier this year to create more opportunities for female entrepreneurs with the launch of its Stacy’s Rise Project.

Now halfway through the program, the numbers already speak to the success of – and need for – Stacy’s Rise:
Together with Alice, a leading online resource for women and other minority entrepreneurs, we have built an online community of more than 1,400 businesswomen to virtually connect with and learn from each other.
Stacy’s has awarded $200,000 in business grants to deserving women (with an additional $100,000 for the Stacy’s Rise grand prize winner, to be named in November).
We received more than 400 Stacy’s Rise applications from female founders in the food and beverage industry, all with dreams of becoming a household name like Stacy’s very own Stacy Madison.

In addition to receiving $20,000 each in funding, the five finalists also get to partake in a three-month executive mentorship program to prepare them for the final presentation and selection of the grand prize winner, to be announced by Padma Lakshmi next month.
Media Type Digital
Length
Production Company
Founder
Chief Creative Officer
Executive Creative Director
Group Creative Director/AD
Group Creative Director/Copywriter
Managing Director of Broadcast Production
Executive Producer
Director of Business and Legal Affairs
Associate Business Affairs Manager
President
Group Account Director
Account Supervisor
Group Strategy Director
Project Manager
Director
Director of Photography (DOP)
Managing Partner
Executive Producer / Managing Partner
Producer
VFX / Editorial
VFX Creative Director
VFX Executive Producer
Editor
Editor
Producer
Sound Design and Mix

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