Yumi Prentice
President at David&Goliath
El Segundo, United States
TitleThe World’s Shortest Test Drive
Agency
Campaign The World’s Shortest Test Drive
Advertiser Kia Motors
Brand Kia Sorento
Date of First Broadcast/Publication
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy How many features of the 2019 Sorento can you showcase in just over 300 feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Media Type Television
Length
Founder / Chairman
President
Executive Creative Director
Group Creative Director/Art Director
Group Creative Director/Copywriter
Copywriter
Art Director
Managing Director of Broadcast Production
Business Affairs Director
Associate Business Affairs Manager
Communication Planner
Associate Director of Project Management
Project Manager
Creative Resource Manager
Managing Director
Account Director
Management Supervisor
Account Executive Assistant
Account Coordinator
Product Information Manager
Managing Director, Integrated Production
Executive Digital Producer
Digital Producer
Management Supervisor, Digital
Digital Account Executive
Production Company
Director
Managing Director/Executive Producer
Executive Producer
Producer
Director of Photography (DOP)
Editor
Editorial Executive Producer

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