Title | Maker's Mark 2 |
Agency | Tohokushinsha Film Corporation |
Campaign | Maker's Mark |
Advertiser | Beam Suntory |
Brand | Maker's Mark |
Posted | November 2017 |
Business Sector | Spirits, Fortified Wines |
Philosophy | The very first digital media promotion of Maker's Mark. In order to work with a product already well known in Japan, we took a diverse approach, showing the advertisement on a various range of media across Japan, including digital signage, screens on the train and online advertisement on Yahoo! websites. To express 230 years of the brand's history, we featured its trademark "Red Sealing Wax" with iconic motion. |
Media Type | Packaging, Branding & Design |
Corporate Name of Client | Suntory Holdings Limited. |
Agency Account Executive | Yuto Tanimoto |
Agency Account Supervisor | Shunsuke Ito |
Agency Account Director | Akiro Takeda |
Creative Director | Shin Takaue |
Creative Director | Takeshi Nozoe |
Creative Director | Ryusuke Tanaka |
Copywriter | Kanako Ishioroshi |
Art Director | Ryusuke Tanaka |
Production Manager | ONn Matsui |
Designer | Furuya Tomoaki |
Director | Takafumi Tsuchiya |
Executive Producer | Takaya Ohmura |
Executive Producer | Atsuko Tsukioka |
Producer | Shinnosuke Sato |
Director of Photography | Takashi Suzuki |
Editing Facility | digital egg inc., Tokyo |
Editor | Sato Yasuaki |