Title | Solar Egg by Bigert & Bergström |
Agency | Futurniture |
Campaign | Solar Egg by Bigert & Bergström |
Advertiser | Riksbyggen |
Brand | Riksbyggen |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Industry |
Philosophy | The mining town Kiruna in the north of Sweden is on the move – literally. The years of mining activity has caused the ground beneath the city centerto be unstable and at risk of collapse. So for safety reason, they need to relocate. Besides the technical and practical challenges of relocating a town, there are fears of losing the warm community spirit and the identity of Kiruna. Riksbyggen is an urban developer who will be one of the first to build new apartments in the new Kiruna. We wanted to give Kiruna a unique, warm and natural place to discuss all manner of things – from the big to the small. A building that reflects the stunning landscape and symbolizes rebirth and new beginnings. So we build a public sauna. |
Result | Solar Egg is the result of reflections on climate change, technology’s role for humanity/technology’s impact on humanity/technology’s role in society, and the challenges faced when people have to accept dramatic change in their community and lives. It’s an art piece, installation and public sauna all at the same time. |
Media Type | Packaging, Branding & Design |
Client Marketing Director | Mathias Sandberg |
PR Manager | Amanda Wennö |
Copywriter | Linus Blom |
Art Director | Maria Lindroos |
Project Manager | Jakob Lind |
Production Manager | Ida Torkkeli |
Design Company | Bigert and Bergström |
Artist | Mats Bigert |
Artist | Lars Bergström |
Photographer | Jean-Baptiste Béranger |
Production Company | Hangmen AB |
Film Producer | Sofie Hederstierna |