Chief Marketing Officer
at
Virgin Blue International Airlines Pty Ltd
Melbourne, Australia
| Title | Crew |
| Agency | CHEP Network |
| Campaign | The World’s Biggest Points Exchange Expo |
| Advertiser | Virgin Blue International Airlines Pty Ltd |
| Brand | Velocity Frequent Flyer |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | Designed to educate Australians that their points are better off with Velocity, the campaign highlights Velocity customers will receive an extra 15% bonus this month. Over 15 films have been created to appear in addressable digital media and on TV, boosted by out of home, display, search and in-airport activity. Both owned and paid media have been planned together to ensure a sequential story unfolds for every viewer no matter what channel they’re in. Addressable channels will allow people to see the most relevant parts of the expo, based on a number of data points including demographics, previous behaviour and interaction with the campaign. Australians will be invited to attend the expo via an online experience, where they can have a ‘conversation’ with a Velocity Valuer about their points. |
| Philosophy | Designed to educate Australians that their points are better off with Velocity, the campaign highlights Velocity customers will receive an extra 15% bonus this month. Over 15 films have been created to appear in addressable digital media and on TV, boosted by out of home, display, search and in-airport activity. Both owned and paid media have been planned together to ensure a sequential story unfolds for every viewer no matter what channel they’re in. Addressable channels will allow people to see the most relevant parts of the expo, based on a number of data points including demographics, previous behaviour and interaction with the campaign. Australians will be invited to attend the expo via an online experience, where they can have a ‘conversation’ with a Velocity Valuer about their points. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Ant White |
| Chief Marketing Officer (CMO) | Dean Chadwick |
More Work
SEE ALLEarnbssadors
- BRAND:
- Velocity Freauent Flyer (VFF)
- AGENCY:
- CHE Melbourne
National Netball Championship
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network
7,900,959
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network
Brisvegas
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network
Multiple Cards
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network
Toaster
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network
Air Dancer
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network
Launch
- BRAND:
- Velocity Frequent Flyer
- AGENCY:
- CHEP Network