| Title | Made of Defeat – A Photographic Tale. |
| Agency | HeimatTBWA\ |
| Campaign | Free Democrats Made of Defeat – A Photographic Tale. |
| Advertiser | Free Democratic Party |
| Brand | Free Democratic Party |
| Posted | November 2018 |
| Business Sector | Political Party/Candidate |
| Story | Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat. |
| Media Type | Television |
| Length | |
| Creative Director | Matthias Storath |
| Copywriter | Felix Brockmeyer |
| Copywriter | Sebastian Stumpf |
| Copywriter | Berthold Brodowski |
| Art Director | Felix Steiner |
| Art Director | Esra Gülmen |
| Photographer | Daniel Rosenthal |
| Agency Producer | Charlotte Kühn |
| Graphic Designer | Martin Glöckner |
| Graphic Designer | Tim Krieger |
| Graphic Designer | Oliver Kindermann |
| Graphic Designer | Bogdan Rackow |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer | Matthias Storath |
| Strategic Planner | Andreas Mengele |
| Editor | Jonas Schubert |
| Editor | Marco Thau |
| Editor | Jan Lagowski |
| Social Media Manager | Sven Goldbach |
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