Art Directors Club Germany - "Board 4"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Awards

9300

Brand: Art Directors Club Germany
Country: Germany

Advertiser: Art Directors Club Germany

Title	Board 4
Agency	HeimatTBWA\
Campaign	Feed Your Creativity
Advertiser	Art Directors Club Germany
Brand	Art Directors Club Germany
Date of First Broadcast/Publication	2018
Business Sector	Others
Philosophy	Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians.
Media Type	Packaging, Branding & Design
Agency Account Manager	Anke Haverkamp
Chief Creative Officer	Guido Heffels
Chief Creative Officer	Matthias Storath
Creative Director	Esra Gülmen
Copywriter	Timo Fiebig
Copywriter	Sebastian Stumpf
Agency Producer	Charlotte Kühn
Graphic Designer	Yasmin Soto
Graphic Designer	Juliane Lang
Illustrator	Esra Gülmen
Production Company	HeimatTBWA\
Production Company	Hesse Studios GmbH, Berlin
Producer	Alexander Vexler
Editor	Marco Thau
Editor	Jan Lagowski
Editor	Jonas Schubert
Agency Print Producer	Lisa Teichmann
Agency Print Producer	Chris Gerlach
Agency Production Manager	Carola Storto
Agency Production Manager	Björn Schubert
Music Supervisor	Uta Wittchen
Sound Engineer	Stefan Kraatz
Sound Engineer	Sebastian Ben
Sound Engineer	Julian Maßmann
Film/TV Studio Company	Studio Funk, Berlin