| Title | Poosters |
| Agency | J. Walter Thompson Brazil |
| Campaign | Poosters |
| Advertiser | Bayer HealthCare LLC |
| Brand | Bepantol Baby |
| Posted | November 2017 |
| Business Sector | Baby Hygiene |
| Philosophy | Bepanthen Baby, the diaper rash creme from Bayer, is essential when it's time to change the baby's diaper, helping to take care of the skin. And as everyone knows, babies pee and poo in the most unexpected places. However, many of these places are not clean or safe for changing diapers. And so parents need to improvise. To resolve this problem, we created Poosters. The first OOH posters that become diaper changers and protect babies from unsanitary places. We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo. To use them, parents just had to pull a sheet and use it as a base for changing the baby. The posters' illustrations, in combination with the babies on top, created unique, unrepeatable characters, inviting the parents to take a photo and post it on social networks. |
| Media Type | Television |
| Length | |
| Production Company | Landia |
| Post-Production Company | Landia |
| Corporate Name of Client | Bayer |
| Media Planner | Camila Bertoli |
| Media Planner | João Dabbur |
| Media Planner | Stella Lopes |
| Media Planner | Igor Andrade |
| Media Planner | Juliana Magalhães |
| Media Planner | Bruno Zaza |
| Media Planner | Larissa Isabelle |
| Media Planner | Livia Sakai |
| Chief Creative Officer | Ricardo John |
| Chief Creative Officer | Rodrigo Grau |
| Executive Creative Director | HUMBERTO Fernandez |
| Creative Director | Gustavo de Lacerd |
| Creative Director | Nacho Mendiola |
| Copywriter | Breno Ferreira |
| Copywriter | Nacho Mendiola |
| Copywriter | Felipe Ribeiro |
| Art Director | Ricardo Barros |
| Art Director | Gustavo de Lacerda |
| Art Director | Erico Braga |
| Agency Producer | Marisa Toledo |
| Agency Producer | Caroline Florentino |
| Agency Planner | Bertrand Cocallemen |
| Agency Planner | Stella Pirani |
| Agency Planner | Renato Duo |
| Director | Del Reginato |
| Director | Clara and Bia |
| Executive Producer | Carol Dantas |
| Executive Producer | Sebastian Hall |
| Post-Production Company | Marla Sao Paulo |
| Designer | Rodrigo Maia |
| Graphic Designer | Flavio Colella |
| Photographer | Gito Fernandez |
| Illustration Company | Estúdio Pum Sao Paulo |
| Illustrator | Estúdio Pum |
| Music Production Company | Punch Audio Sao Paulo |
| Music Producer | Mariano Alvarez |