Tierschutzverein München - "Adoptify "

Serviceplan Campaign X München, Germany

Awards

7653

This ad is part of the ACT Responsible Collection

Brand: Tierschutzverein München
Country: Germany

Advertiser: Tierschutzverein München e.V.

Title	Adoptify
Brief	Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.
Agency	Serviceplan Campaign X
Campaign	Adoptify
Advertiser	Tierschutzverein München e.V.
Brand	Tierschutzverein München
Posted	January 2019
Business Sector	Animal Rights/Safety/Adoption
Story	Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify.
Media Type	Digital
Production Company	Neverest GmbH & Co. KG
Global Chief Creative Officer	Alexander Schill
Creative Managing Partner Germany	Matthias Harbeck
Managing Creative Director	Hans-Peter Sporer
Creative Director	Luitgard Hagl
Copywriter	Kornelia Szatko
Art Director	Michael Lux
Copywriter	Leon Morelli
Account Director	Konstanze Kliesch
Technical Director	Felix Koschmidder
Technical Director	Heinrich Plener
Director	Luis de Maia
Executive Producer	Maggy Fischer
Executive Producer	Annett Gruenbeck
Executive Producer	Maik Schmidt
Production Company Producer	Nicole Ostermeier
Production Company Producer	Junior Creative Producer
	Saskia Diers
Editor	Janine Meyer
Editor	Petra Scherer