| Title | Incredible India |
| Agency | Skylark Productions |
| Campaign | Incredible India |
| Advertiser | CNN |
| Brand | Incredible India |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Transport, Travel and Tourism |
| Story | In the latest campaign for Incredible India conceptualized by Skylark Productions and CNN, the communication strategy moves beyond foreign tourists to international professionals. The ad speaks about how there is a lot to discover in India for everyone from an apparel designer, or a travel writer, to even a golfer. |
| Philosophy | When CNN and Create came about with the brief, there was a simple line to keep in mind. “Follow your passion”. India allows you to follow yourpassion. That is how they were basing the concept and film. We made a set of four films with four different semi celebrities from 4 countries. We wanted to keep it real and authentic so decided to cast real people and not actors with their own stories. The idea was a documentary style commercial. |
| Problem | Converging all 4 stories together. There was always this vision we lurked with which we wanted to execute and make. |
| Result | Extending the same thought of “India allows you to follow your passion”, so come discover an India that will become truly all yours. |
| Media Type | Infomercial |
| Length | |
| More Information | http://skylarkproductionsindia.in |
| Production Company | Skylark Productions |
| Executive Producer | Zarah D'Souza |
| Executive Producer | Savio Shenoy |
| Director | Keyur Shah |
| Director of Photography (DOP) | Shikhar Bhatnagar |
| Producer | Liyakat Ali |
| Editor | Shahnawaz Mosani |