| Title | Overturn 2 |
| Agency | WE ARE Pi |
| Campaign | Overturn |
| Advertiser | TEDxAmsterdamWomen |
| Brand | TEDx |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | WE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn. TEDxWomen is a stage for women to inspire; it focuses on the unique way in which women contribute to global change and thus helps to reshape the future. |
| Media Type | |
| Client | TEDxAmsterdamWomen |
| Founder | Marian Spier |
| Head of Strategy | Alex Bennett-Grant |
| Executive Creative Director | Rick Chant |
| Executive Creative Director | Barney Hobson |
| Lead Copywriter | Anne Fleming |
| Designer | Johanna de Greeuw |
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