| Title | Smart - Wounds of the City |
| Agency | BBDO Berlin |
| Campaign | Smart - Wounds of the City |
| Advertiser | Daimler AG |
| Brand | Smart Fortwo |
| Posted | November 2017 |
| Business Sector | Compact & Small Cars |
| Philosophy | A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages like Fallen lamp posts, the destroyed roofing of a supermarket trolley shelter, various scratch marks and traces on walls and many more. Only in the end it becomes clear that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster - smart.“ In Europe, the percentage of big cars like SUVs is constantly growing. The problem is most drivers don’t use them to drive primarily in the countryside but use them in cities. The traces of those cars are seen everywhere, especially in narrow streets and places like car parks, where they leave scratch marks and all kinds of damages behind. |
| Media Type | Digital |
| Length | |
| Client Supervisor | Jan Thomas |
| Media Company | Fuel@Publicis Media Duesseldorf |
| Agency Account Director | Steffen Guenther |
| Business Director | Jens Fauth |
| Chief Creative Officer | Wolfgang Schneider |
| Executive Creative Director | Lukas Liske |
| Executive Creative Director | Daniel Schweinzer |
| Group Creative Director | Tobias Grimm |
| Group Creative Director | Mirko Stolz |
| Copywriter | Lukas Liske |
| Art Director | Daniel Schweinzer |
| Head of TV | Steffen Gentis |
| Executive Agency Producer | Silke Rochow |
| Setting | Stefanie Uebelhoer |
| Production Company | Film Deluxe Berlin |
| Director | Meeto c |
| Director | o Film Deluxe |
| Producer | Katharina Strauss |
| Producer | Juergen Krause |
| Director of Photography | Christian Huck |
| Post-Production Company | Film Deluxe Berlin |
| Post-Producer | Katharina Strauss |
| VFX Company | Film Deluxe Berlin |
| Animation Company | Film Deluxe, Berlin |
| Editing Facility | CHIMNEY Deutschland Berlin |
| Editor | Matthias Graatz |
| Sound Design Company | Not a Machine Berlin |
| Music Production Company | Not a Machine Berlin |
| Music Composer | Nikolaus Grunert |