A-Sketch - "Live Jacket"

AID-DCC Inc. Osaka, Japan

4294

Title	Live Jacket
Agency	AID-DCC Inc.
Campaign	Live Jacket
Advertiser	A-Sketch
Brand	A-Sketch
Date of First Broadcast/Publication	2017 / 1
Business Sector	Records, CDs, DVDs & Videos
Story	LIVE JACKET. It's a wearable device that creates the “portable live music experience anywhere”. We spread the sound into 16 channels and play each sound from 20 different speakers in the jacket. With this LIVE JACKET, we created a new music experience just like the one we experience with our whole bodies at live music events. We worked with a popular band “ONE OK ROCK”. To promote the band’s new single, our premiere event was a LIVE JACKET fitting, allowing fans to experience this live feeling for the first time in the world.
Media Type	Case Study
Length	120 seconds
Media/PR agency	Go
Agency	Hakuhodo
CD & PR	Takahiro Miura
Copywriter	Masatoshi Usami
Creative Producer	Yusuke Yamanaka
Technical Director	Yoichi Ochiai
Art Director	Yohei Murakoshi
Planner Director	Yukari Hori
Planner Director	Sho Hashido
Stylists / Art Director	Tatsuhiko Marumoto
Designer	Tsutsui Masato
Designer	Kenichi Takahana
Web Producer	Kojiro Matsumoto
Art Director	Shogo Tabuchi
Designer	Saho Ishii
Developer	Kiki Hasegawa
Event producer	Nobutoshi Kawashima
Producer	Hidemitsu Yokoi
Photographer	Ryosuke Makita
PR	Akihiro Miyajima
Designer	Genki Kimura
Designer	Shiori Yamamoto