Matalan - "Back to School"

Simon James Lee London, United Kingdom

3711

Title	Back to School
Agency	Simon James Lee
Campaign	Back to School
Advertiser	Matalan
Brand	Matalan
Date of First Broadcast/Publication	2018 / 7
Business Sector	Clothing
Philosophy	Matalan has launched its latest back to school advertising campaign produced by ITN Productions. The creative of the inclusive ad was developed collaboratively by Matalan, Simon James Lee and ITNP, who also produced Matalan’s highly successful Christmas commercial. Director Matt Carter also returns to direct the new ad which will run from July 9th, first online and then on ITV across the UK from July 16th until August 19th. The advert features a brother and sister heading back to school who, despite their best efforts to destroy their pristine school uniforms over the course of the day, find that by the next morning their clothes are once again immaculate. It is voiced by Denise Van Outen who features in Matalan’s ongoing branded content campaign, The Show, also produced by ITNP.
Media Type	Television
Length	30 seconds
Art Director	Fay Fidler
Account Manager	Chanel Hardcastle
Production Company	ITN Productions
Director	Matt Carter
Director of Photography (DOP)	Matt Fox
Producer	Noelia Lage
Producer	Noni Couell
Production Manager	Romy Jo Waller
Editor	Joe Wilby
Post Production Company	ITN Productions
Post Production Company	Lucky Cat
Flame Artist	Vicki Gordon
Gaffer	Paul Allen
Sound Designer	Craig Budd
Sound Recording	Dan Horne