| Title | Then/Now 2 |
| Agency |
Commonwealth//McCann
|
| Campaign |
Then/Now
|
| Advertiser |
General Motors Corp.
|
| Brand |
Chevrolet
|
| Date of First Broadcast/Publication |
2017 / 11
|
| Business Sector | Cars
|
| Story | Then and Now PrintTo prove that Chevrolet trucks have been dependable for 100 years, we recreated actual Chevy print ads from the past, and then ran them back-to-back in print publications. The two print pieces mimicked each other exactly in terms of layout and design. On the first page was the actual Chevy print ad from the past. Then, on the very next page, was the recreation with updated imagery and copy in the same exact style and appearance — showing that Chevy trucks are just as dependable as they ever were. |
| Media Type |
Print
|
| Executive Creative Director |
Duffy Patten
|
| Executive Creative Director |
Bob Guisgand
|
| Creative Director |
Kathy Speck
|
| Creative Director |
Andy Ozark
|
| Associate Creative Director |
Erik Bjorklund
|
| Associate Creative Director |
Andrew Bouwkamp
|
| Account Director |
Bill Wilt
|
| Account Director |
Bill Freed
|
| Account Supervisor |
Andrew Punzal
|
| Account Executive |
Christie Greniner
|
| Project Manager |
Voytek Orlik
|
| Production Company Producer |
Sharon Miller
|
