| Title | The Rain Pack |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | The Rain Pack |
| Advertiser | Hansgrohe SE |
| Brand | Hansgrohe |
| Posted | November 2017 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Philosophy | The Hansgrohe Raindance shower head sets new standards for shower pleasure. Its water stream is enriched with air to imitate the feeling of tropical rain. We let customers experience an in-store taste of the key benefit of the Raindance shower head – with the first shower head packaging that has the sound of rain inside. Our objective was to grab the attention of the target group at the point of sale, and create interest for the unique Hansgrohe Raindance product benefit: a shower that lets you feel tropical rain on your skin. The Rain Pack was inspired by traditional rain sticks. Spaces inside became a 3-chamber sound system through which specially selected objects bounce: pearl barley for high notes, lentils for low notes, and dry rice for mid-range frequencies. Shaped folds cause these loose elements to gradually pass through the chambers, imitating the sound of tropical rain, without increasing the weight of the standard packaging. The axisymmetric design encourages consumers to turn the pack and trigger the sound. The Rain Pack encouraged customers to spend an above-average amount of time with the product, playfully inviting them to buy. Resulting in one of the most successful sales promotions in the Hansgrohe company history. |
| Media Type | Digital |
| Length | |
| Head of Client Services | Joachim Huber |
| Head of Client Services | Olivier Sogno |
| Account Manager | Isabell Wust |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Executive Creative Director | Sascha Hanke |
| Creative Director | Christian Meyer |
| Creative Director | Steffen König |
| Copywriter | Sandra Pirker |
| Copywriter | Georg Keibel |
| Art Director | Ebru Karabulut |
| Art Director | Moritz Hake |
| Agency Producer | Christopher Tychsen |
| Agency Producer | Bey-Bey Chen-Rönz |
| Production Company | Markenfilm Wedel |
| Director | Phillip Mall |
| Producer | Lisa Hadeler |
| Sound Design Company | HASTINGS Music Hamburg |
| Sound Designer | Oscar Meixner |
| Production Manager | Martin Luhe |
| Graphic Designer | Lea Johannsen |
| Graphic Designer | Luyu Zou |
| Photographer | Christian Lohfink |
More Work
SEE ALLGrowling Creatures
- BRAND:
- Krombacher
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)