| Title | Break Out the Pepsi |
| Agency | BBDO New York |
| Campaign | Break Out the Pepsi |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | A Pepsi is the perfect way to celebrate little victories. If your team wins the World Series, you should crack open a nice bottle of champagne. But if you hit a ground ball during your company softball league and don’t strike out for the first time all season, break out the Pepsi. These ads continue that spirit, reminding us to celebrate life’s little wins by turning ‘Break out the Pepsi’ into both a call to action and an expression of excitement, interchangeable with phrases like “Yesss”, “awesome”, and “high-five!” Because no triumph is too small, too obscure, or too personal to break out the Pepsi. The world has enough serious issues to worry about right now. Let’s remind people to enjoy the smaller victories in life and that there still plenty of things worth celebrating. Like when your parents join social media and don’t send you a friend request. And what better way to celebrate those victories than by enjoying an ice-cold Pepsi? When life throws you a little win, break out the Pepsi. |
| Media Type | Radio |
| Length | |
| Agency Account Team | Ladd Martin |
| Agency Account Team | Josh Steinman |
| Agency Account Team | Lauren Munilla |
| Agency Account Team | Cornelia Madsen |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Lauren Connolly |
| Creative Director | Adam Livesay |
| Creative Director | Matthew Brink |
| Creative Director | Daniel Burke |
| Creative Director | Josh Parschauer |
| Agency Producer | Chris Cassar |
| Agency Producer | Loren Parkins |
| Audio Engineer | Dave Riviera |
| Track Direction | Doug Stoley |
| Music Production Company | Sticky Audio Labs New York |