Producer
at
SHA Inc.
| Title | Youstagram |
| Agency | Enjin Inc. |
| Campaign | Youstagram |
| Advertiser | Kaminari tune |
| Brand | Kaminari tune |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | Records, CDs, DVDs & Videos |
| Story | By fusing features of YouTube and Instagram, we offered a completely new music experience called YOUSTAGRAM. Pressing any of five filter buttons we added to the left side of the YouTube interface instantly changed the color of the video. And buttons on the right side let users access making-of movies, videos from different angles, and a karaoke mode with subtitles in English and Japanese. Although YOUSTAGRAM is an unofficial YouTube feature, users can experience it on the official YouTube interface when using the Chrome browser. |
| Philosophy | YOUSTAGRAM lets users choose any of 10 settings. These include five color settings (NORMAL, VIBRANT, SOFT, GRAY, SEPIA), iPhone (making-of), ARC (semi-circling around a subject), ZOOM (zooming on vocalist), JAPANESE and ENGLISH. The language settings are for lyrics and guitar chords. By experimenting, music fans can find their favorite color tones and angles. |
| Result | Despite spending nothing on advertising, and only 1 million yen on total production costs, the YOUSTAGRAM video was posted by more than 100 media outlets including Japan's largest online news site, Line News, and reached 1.6 million SNS accounts. Within 6 month of its release, the movie became a hot topic with over 100,000 cumulative views. |
| Media Type | Digital |
| Length | |
| Creative Director | Shiro Nomura |
| Producer | Jun Arikawa |
| Director | Kei Ikeda |
| Artist | Haru.Robinson |
| Sound Producer | Yuichi Ohno |
| A&R / Manager | Yudai Komatsu |
| Cameraman | Masayoshi Matsuzaki |
| Lighting Director / Lighting | Naoyuki Katagi |
| Wardrobe / Stylist | Momose Go |
| Hair and Makeup | Yousuke Toyoda |
| Choreography | CRE8BOY |
| Dancer | Takuro Kakefuda |
| Dancer | Kyo-hey |
| Dancer | TAKA |
| Dancer | MISKI |
| Casting | Maki Tsubono |
| Art Director | Kazushige Takebayashi |
| Designer | Natsuki Isa |
| Communications Planner | Mai Abe |
| Production Company | Kaminaritune Inc. |
| Production Company | SHA Inc. |