Deputy Head of Communication - Ministry for Foreign Affairs
at
King
Stockholm, Sweden
| Title | Free the Speech |
| Agency | King |
| Campaign | Free the Speech |
| Advertiser | Swedish Ministry of Foreign Affairs |
| Brand | Swedish Ministry of Foreign Affairs |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Government & Other Authorities |
| Philosophy | Freedom of speech is increasingly under threat around the world. On the second of December 2016 Sweden celebrated 250 years of free speech. To highlight this the Swedish department for foreign affairs wanted to promote the importance of free speech. In this film, we see how eerily quiet things become when important voices are silenced. We have taken well known freedom advocates such as Leonardo DiCaprio, Emma Watson and Malala Yousafzai and silenced them when standing at the UN podium ready to express themselves. But instead of great speeches there is only silence, since we edited out the actual talking from their speeches, which makes for an interesting, awkward viewing that makes you think and reflect over the issue. We released the film on the day of the anniversary. That day Swedish embassies and institutions all over the world shared the film in their social media channels. |
| Result | We had a total reach of 10 000 000 in over 30 countries with over 130 000 interactions. With only a media investment of 3000 € we managed to earned a media value of 500 000 €. |
| Media Type | Television & Cinema |
| Length | |
| Head of Strategic Communication - Ministry for Foreign Affairs | Sofie Hillbom |
| Head of Communication - Ministry for Foreign Affairs | Anna Björkander |
| Deputy Head of Communication - Ministry for Foreign Affairs | Tobias Nilsson |
| Project Manager - Ministry for Foreign Affairs | Jon Pelling |
| Agency Account Executive | Sunit Mehrotra |
| Agency Account Director | Pernilla Berg |
| Account Manager | Elin Boethius |
| Agency Planner | Michaela Wehtje |
| Creative Director | Frank Hollingworth |
| Copywriter | Christoffer Dymling |
| Art Director | Axel Lokrantz Månson |
| Art Director | Jesper Stein |
| Agency Digital Director | Johan Tesch |
| Production Company | Söderberg TV Stockholm |
| Director | Johan Söderberg |
| Executive Producer | Markus Ahlm |
| Producer | Camilla Geijer |