Title | Broken Heart (Coeur Brisé) |
Brief | Your Playlists combined summer insights with real user-created Spotify playlists. Each poster featured at least one real playlist from Spotify. For example, in an airport: "To the guy who created the playlist 'Where’s my passport?' Too late." Or "To you, the guy who created the playlist 'Brokenhearted' this summer. Someone just made a playlist called 'Need some lovin'." |
Agency |
Media.Monks Paris
|
Campaign |
Your Summertime, Your Playlists.
|
Advertiser |
Spotify
|
Brand |
Spotify
|
Posted | November 2017 |
Business Sector | Retail, Distribution & Restaurants
|
Story | Your Summertime, Your Playlists is a national display campaign combining summer insights with real user-made Spotify playlists. Every poster features at least one existing playlist from Spotify that we responded to with a ‘truth’ to create funny and witty messages to accompany French holiday makers on summer trips this year. We had access to the media localizations in advance which allowed us to ultra-localize some of the posters, and and include tailor-made, local insights. |
Media Type |
Outdoor/Out of Home
|
Chief Executive Officer (CEO) |
Wale GBADAMOSI-OYEKANMI
|
Creative Director |
Damien Foui
|
Creative Director |
Fabienne Fiorucci
|
Art Director |
Boris Lavergne
|
Art Director |
Simon CHENUT
|
Copywriter |
Thomas BROUCHON
|
Copywriter |
Pierre BOURDIN-SAUVIAC
|
Account Director |
Edith Chapin
|
Account Management |
Clément CHENIN
|