Edith Chapin
Accounts Director at Media.Monks Paris
Paris, France
TitleBroken Heart (Coeur Brisé)
BriefYour Playlists combined summer insights with real user-created Spotify playlists. Each poster featured at least one real playlist from Spotify. For example, in an airport: "To the guy who created the playlist 'Where’s my passport?' Too late." Or "To you, the guy who created the playlist 'Brokenhearted' this summer. Someone just made a playlist called 'Need some lovin'."
Agency
Campaign Your Summertime, Your Playlists.
Advertiser Spotify
Brand Spotify
PostedNovember 2017
Business Sector Retail, Distribution & Restaurants
Story Your Summertime, Your Playlists is a national display campaign combining summer insights with real user-made Spotify playlists. Every poster features at least one existing playlist from Spotify that we responded to with a ‘truth’ to create funny and witty messages to accompany French holiday makers on summer trips this year. We had access to the media localizations in advance which allowed us to ultra-localize some of the posters, and and include tailor-made, local insights.
Media Type Outdoor/Out of Home
Chief Executive Officer (CEO)
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Account Director
Account Management

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