Craig Thomler

Craig Thomler

Digital Marketing Senior Manager at Accenture Interactive
Canberra, Australia, Australia

About me

As a 20-year digital veteran I am passionate about boosting organisational performance through the use of digital strategies and tools.

I've previously led and managed start-up companies and served in a variety of senior roles in government agencies and public and private companies.

In these roles I've led national digital projects, designed innovative digital and physical products, led stakeholder engagement initiatives, managed the creation and management of hundreds of websites and trained thousands globally on social media engagement.

I'm now using my skills and experience to help organisations adapt to the rapidly changing digital environment, helping them manage and respond to digital disruption while realizing massive value and performance benefits.

I'm also active as a mentor in the CSIRO ON Prime and InnovationACT programs, and through the ACT Institute of Marketing.


Digital Marketing Senior Manager
Accenture Interactive
February 2017 - Present (1 year 10 months)
Supporting clients to respond, manage and realise massive value from digital disruption. Focus on Government & Health, but using my experience & skills to deliver positive impacts where I can.
Social Media Planner, Director & Founder
Social Media Planner
2014 - Present (4 years 11 months)
I assist organisations to meet their goals by supporting them to improve how they engage digitally using innovative products, consulting, coaching and training.

Within Social Media Planner I've:
• Developed a tabletop social media strategy tool supporting SMEs and government.
• Co-developed a tabletop sponsorship planning tool supporting rights-holders and sponsors.
• Audited the social media presences of large organisations, with practical recommendations to improve engagement outcomes.
• Managed whole-of-government stakeholder engagement for Vic Premier and Cabinet to identify gaps in digital engagement capabilities and map future needs.
• Researched and reported on digital engagement by Australian Government agencies for an Australian university and global social media network.
• Developed digital crisis engagement frameworks to guide organisational crisis responses.
• Designed and led digital crisis training simulations, building capability and identifying organisational gaps.
• Led initial stakeholder engagement for Australia’s Open Government Partnership application on behalf of Prime Minister and Cabinet, facilitating information sessions on Australia's east coast between senior state government officials, civil society leaders and open data activists.
• Helped large organisations map their digital engagement maturity and development needs through a benchmark audit process.
• Designed and coordinated a service design crowdsourcing pilot for a government agency at GovHack 2015.
• Trained hundreds of professional communicators on digital engagement in Australia and Asia, including for Singapore's Civic Service College.
• Designed and facilitated digital engagement and stakeholder management training for Human Services, Immigration, Attorney-Generals, NSW Education, Victorian Health and Human Services, Tasmanian Premier and Cabinet (for whole-of-Tasmanian-government) and other senior state and federal government communications officials.

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