Matt Brocklesby
Business Director at Proximity London
United Kingdom
TitleBritish Election
BriefWhen Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), The Economist took centre stage by offering every person in Britain free access to the magazine's sharp perspective. From the eccentricity of Snapchat to the accessibility of outdoor, the message was reached potential readers wherever the conversation was happening.
Agency
Campaign British Election
Advertiser The Economist
Brand The Economist
PostedNovember 2017
Business Sector Newspapers, Magazines, Books
Story When Britain was thrown into a snap election, The Economist reacted quickly.

The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), we thrust The Economist centre stage by offering every person in Britain free access to The Economist’s perspective.

We worked through the night to deliver commuters live news of key swings in their local constituencies on digital billboards at Kings Cross and roaming digital ad vans, offering free copies of The Economist and generating subscriptions at the same time.
Media Type Case Study
Executive Creative Director
Deputy Executive Creative Director
Art Director
Copywriter
Account Manager
Account Director
Business Director
Account Planner
Design
Design

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